One of the main reasons businesses implement social media into their marketing campaign is because it increases customer engagement.
Unfortunately, your clients or potential clients won’t engage with you or your social media content if you don’t do it right.
Thankfully, there are things you can start doing right now to make your social networking efforts more effective and how to use your:
- Social media content ideas
- Engagement skills as a whole
- Company’s reputation.
5 Types of Social Media Content That will Result in Improved Traffic, Engagement, and Conversions
How do you know if your social media strategy is working? You’ll know because three things will improve – your traffic, engagement, and conversions.
It’s not enough to simply engage with people online. You want to wow them enough that they’ll be moved to take action. At first, that will be to head over to your website. Then, once there, they’ll have the opportunity to become a (hopefully long-time, loyal) customer.
Are you ready to improve your content marketing endeavors? Here are five social media content examples that will give your content strategy a huge engagement boost.
1. Blog Content Is Still King – Make It Count
According to recent statistics, four million blog posts are being published every single day. And yet, because we’re entering the age of voice automation and video content, many wonder if blogs are still relevant.
While video is gaining traction these days, blogs are still one of the top social media content ideas. In fact, marketing guru Neil Patel just put out a video in January showing why this is the case.
He pointed out that blogging is definitely still relevant – it’s just changed. In the past, you could write a blog on anything, add a few keywords, and you’ll rank well on Google.
Now that there are so many blogs available, though, Patel points out that you need to take steps to stand out from the other sites and blogs. You’re not going to do that if you’re just recycling the same content that everyone else is putting out there. Come up with creative content that will add value to your readers’ lives.
Another tip from Patel is to engage with your readers.
If someone leaves a comment, respond to it. You don’t have to spend hours doing this. A simple “thanks for the feedback” will suffice.
Another way to engage is to ask a question at the end of your blog post and encourage readers to leave a response. This opens up a dialogue between you and your reader. It makes them feel like they’re important to you and that you care about what they have to say.
2. Video Content Is a Close Second – Learn How to Use It Efficiently
Videos are really fun to watch and are completely engaging. You get to see a person’s face – that makes them more real. And that person is talking to you. That can make you relate to the person better and make you feel like what they’re saying is just for you.
Marketing videos are more popular than ever, coming into a very close second place after blogs. Over 85% of internet users watch online videos. There are over 72 hours of video content being uploaded to YouTube every minute.
The numbers are staggering. They’re also very informative. They show that video is something that appeals to the masses. If you want your message to reach more people, add video content into your social media content creation plan.
Just how important is video to your social media content strategy?
“It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.” – Hubspot
According to Hubspot, over 50% of consumers polled wanted to see more videos from their favorite brands.
How can you start incorporating video into your social media content calendars?
First, recognize that you don’t have to start big. You don’t need a ton of expensive equipment and an entire production team. You can simply start with an affordable camera and some editing software.
Or, you can record videos on your iPhone and create Facebook Live content.
Some video ideas to consider:
- Demo videos – Demonstrate your product or service, so customers get a peek into what you have to offer.
- Brand videos – Introduce your brand to potential customers with an introductory video on Facebook or your website.
- Event videos – Did you hold an event you’re really proud of? Share video highlights with your audience.
3. Lead with a Headline
Be careful when working on your social media marketing strategy. You might end up focusing all of your time on the wrong things.
So many people spend inordinate amounts of time on their content or the aesthetics of it. All of that is important but too much time spent focusing on it can lead you to neglect something important.
That’s right – your headline.
Some marketers feel that headlines are the most important part of their social media content creation. Because of this, they’ll spend hours creating the perfect headline.
Many marketing influencers write multiple headlines for one piece of content before they’re satisfied. Some have even suggested writing up to 15 different headlines. What’s their reason for this? They say you’ll get all of the weak ones out of the way and end up with something really strong and engaging.
Do you need to do this, too? Not necessarily, but you should probably spend a little more time working out your headlines.
Thankfully, there are some tools that can help you.
- CoSchedule Headline Analyzer
- American Marketing Institute’s Headline Analyzer
- Smartblogger/Jon Morrow’s Headline Hacks Cheat Sheet.
You’ll want to pay attention to formatting as well. Make sure your blog headlines will be seen in their entirety when they pop up on Google. The CoSchedule analyzer will help you do this.
Additionally, think about what’s going to make you stand out. Amy Landino, a business and lifestyle influencer, recently addressed her video headlines with viewers. All of her headlines are written in all caps, and she told her viewers this wasn’t going to change. She likes the look, and it helps her stand out.
4. Social Media Content Calendars: Successful Engagement Comes from Regular Content
As a marketer, you have a lot going on. You’re sharing videos or posts linking back to your blog on multiple social media platforms. You’re also commenting on these and other posts, as well as answering your target market’s questions.
How do you keep track of it all?
This is a major concern because regular posting is so important. Without it, you could actually lose your audience. On the other hand, you don’t want to end up repeating any of your content accidentally.
Fortunately, you can keep all of your social media content ideas organized using social media content calendars.
The benefits of social media marketing calendars are tremendous for marketers and business owners.
When you utilize a content calendar, everything stays well-organized. You know what you’ve already posted and what you plan to post.
This level of organization will help you save time and make your job run a lot smoother.
Just think of it. You can have three or more months of content planned out at one time. You can designate who will work on what part of the content and when. You can even pre-schedule posts to go out at a certain time on a variety of social networking sites.
Another benefit is that you can batch some of your content. If you have a blog, some videos, and a couple of social media posts on the same subject, you can tackle them together. The idea is to focus on one topic at a time instead of jumping from topic to topic.
What’s the benefit of this? Because your mind is laser-focused, you’ll be able to knock out more content in a shorter amount of time.
When you keep all of your social media content ideas organized, you’ll ensure that:
- Your entire team is on the same page
- All of your marketing efforts will be working toward the same goal
- You don’t experience heightened stress, overwhelm, or burnout.
“Organization can improve the flow of communication between you and your team, you can also make your team more productive.” – Marisa Wolch, contributing writer for Monster.com.
5. Visual Content
What’s one of the best ways to capture a reader’s attention? Add pictures.
Beautiful images capture a person’s eye and can add more meaning to the written word.
Think about a time when you read a news story. Which experience had the most impact? Simply reading a story about a horrific event or, seeing a picture that related to the event, and then reading the story?
In most cases, the picture will add a powerful punch to the words on the page.
The same can be said of a happy, heart-warming story. And the same can be true of your social media posts.
You can try and get the attention of your target audience with well-written copy and a snazzy headline. Or, you can grab their attention right from the start with a stunning image.
How do you know which images to choose?
One of the most fun social media trends right now is to take your own photos. These images will show your audience a little bit of your personality, making your followers feel like they know you a little bit better.
If you’re looking for social media content examples of images, look no further than Instagram. Some of the best amateur and professional photographers post their pictures there. They’re incredibly inspiring.
Other image tips:
- Choose images that are bright
- Choose funny pictures
- Don’t be afraid of white space
- Choose images or create scenes with lots of texture.
Upgrade Your Social Media Content Ideas and Watch Your Business Soar
Whether you’re a full-time marketer on a team or you’re a solopreneur that does their own marketing, your goal is the same. You want to see your company grow.
Implementing a social media marketing strategy and creating content can seem daunting at times. There are a lot of trends to consider and a lot of time can be spent on social networking alone.
Fortunately, the tips above will help you harness your skills and reap the benefits of social media marketing.
You don’t need to start enforcing all of these strategies overnight. Taking baby steps is fine – as long as you make them count. Pay attention to the trends and make sure your social media content calendars are ready to go.
The sooner you take action on these strategies, the sooner you’ll see your engagement and conversions start to soar.
Have you been able to improve your social media engagement results? What social media content strategies worked best for you?
Share with us in the comments below!