Understanding the digital world of Google algorithms, search criteria, link building, search engine optimization, internet marketing, and website ranking – plus every other phrase and strategy associated with getting users to your website – can be intimidating. However, this does not have to be the case.
There are reputable SEO service providers and SEO tools that will minimize your stress during this process. They will effectively optimize your website.
When building a business online, building brand awareness, acquiring customers on your website, you need professional people and strategies.
From the beginning, you need to conduct proper research about these companies and tools. Look for those with established businesses or proven evidence of getting the job done. Content marketing is fluid, so you need a company or consultant who is keeping pace with the current online trends in internet marketing and SEO.
Check out our SEO guide on the 7 types of SEO services and tools that can improve your rankings.
Expand Your Reach with Innovative SEO Services
Have you tried creating your own content marketing for your business and aren’t achieving the results you hoped for?
Choosing the best SEO services will help you to figure out the problem and optimize your content.
Do not be rash in selecting a service!
First, book as many consultations as you can. Go through those online reviews. Ask for customer references. Once you’re confident in the business you’d like to work with, make the call.
Each SEO provider specializes in a variety of strategies. It might be keyword research, optimizing your website, and assisting with content creation. SEO providers are different across the globe, so be sure to know the types of services that you’re after.
Here are 7 SEO services you should understand in order to improve your SEO marketing strategy.
1. Keyword Research
This is the most important factor in improving your SEO marketing.
Before you create content for your business, you need to know which keywords or target phrases your readers are searching for most online. Be sure to have at least one or two unique keywords on each page of your website.
Create multiple pages on your website that cover the major ideas of your business.
For example, let’s say you are a catering business that specializes in cupcakes, ice cream, and cakes. You should create a separate page for all these products. The keyword or key phrase being each of the products you provide.
There are several factors to consider when choosing the right keywords for your content strategy:
- The keyword is relevant to your business and has commercial intent.
- Many people search for this exact keyword in your region.
- There is less competition for this keyword in the current marketplace.
2. Content Creation/Blogging
Once you’ve established the keyword research for your business pages, you can build your content around these keywords and major topics associated with these keywords.
Marketing copywriters will then produce pieces that will attract your audience and grow links. There are a few practices to follow when creating SEO content:
- Create content that can be shared on social media to generate more traffic;
- Publish useful guides to grow links;
- And reach out and network with influencers to guest post and share their pieces to expand their network.
Use a combination of these practices to create the most useful content for your audience.
An important aspect of content creation to keep an eye on is scalability — the more you publish your articles, the more growth you’ll see from your audience. If your audience is not growing after a few months of content creation, investigate the reason why.
Professional SEO service providers will also ensure that your content is free of grammatical errors and uses high-quality images for a clean and legible finish.
3. Local SEO Services
These types of SEO services offer your company the ability to penetrate your local marketplace of people who are most likely to make a purchase the same day they view your page content and services.
The “local pack” or “3-pack” will generate more visibility of your business in local business searches. These search pages are called local search engine results pages (SERPs).
Having this local pack makes it easier for local customers to call your business line or search how far they need to travel to get to your business locally. These services will target local keywords and generate local links to keep you at the top of local searches.
Now there’s an upgrade to the 3-pack called the 7-pack, which is a Google search displaying the top 7 local SERPs on the sidebar of the search.
You can take matters into your hands by searching on Google “Google My Business” where you’ll go through a process to create a new business listing within Google.
4. On-page Optimization
On-page SEO services involve optimizing individual pages on your website to rank higher and gain relevant traffic on SERPs.
A good professional SEO services provider will offer changes to your content and the technical framework of your pages to make sure that Google can process it for your visitors.
This is one of the more affordable of the SEO services out on the market and is ideal for small business owners. Agencies will charge on a per-page or per-hour basis.
Most of the time, pages need only small adjustments to be SEO-friendly for Google, Yahoo, or Bing.
Some of the services that SEO businesses will offer are on-page website auditing and web analytics auditing.
Some of the things that these businesses will do are lengthening your text if it is too short, optimizing the anchor text of links on your pages, and create <title> tags that are keyword-appropriate.
5. Link Building
Link building services involve making internal and external links more valuable on your page so that search engines can tally up the number of links coming from your page. External links lead your users from one domain to another domain whereas internal links guide your users to pages within your own domain.
Your SEO provider’s focus should be on curating external links as this will drive more visitors to related content from other domains. External links won’t have direct SEO benefits for your website, but they can help build a reputation that you produce high-quality content and share other high-quality content with your readers too. This will increase your traffic retention on your website as people know that your content will lead them to other useful content they enjoy and find value in.
Internal links do build your SEO directly. This type of content allows you to link to your archival stores to redirect traffic to older content.
It’s also very important to repair links that are broken or are no longer valid. Removing broken links and redirecting users to current ones is an easy way to provide valuable content to your readers.
6. Video Search
Video search is becoming one of the fastest-growing searches in the world right now. It’s a marketing trend not expected to go out of fashion any time soon.
Just like a regular page with text content, your professional SEO services provider should start with keyword research on search engines like YouTube. They will keep track of your rankings as you work to build content that is long-formatted. Your SEO services provider should recommend creating videos that are five minutes or longer in length. They should also make use of playlists to garner keyword research.
It’s critical to have the right SEO content for YouTube before launching your video as the first 48 hours within your launch are important. If your video is not optimized prior to launching, it’s best to not publish at all as the content won’t drive too much traffic to your channel page.
7. Technical SEO Services
The SEO services listed prior to these are some that you would be able to complete on your own, with a little more time than search engine optimization experts. However, the technical SEO services are some that you may want to consider to ensure your software tools are to standard.
If your website is text-heavy, which include more blog articles and information for your visitors than anything, the technical services required will be less substantial. E-commerce sites that involve transactions and have complex navigation systems with many different pages will require the most technical SEO work to optimize.
News sites or blog sites with substantial amounts of content will also require more technical optimization to ensure that the site drives in as much traffic as possible. While a technical service like this will be more costly than other service types, you don’t need this service as often — only about every 1-2 years.
Looking for Professional SEO Services? Try These Companies on for Size
If you’ve decided that you need professional SEO services and SEO tools to optimize your domain, consider looking into the services of these companies that specialize in SEO.
HigherVisibility offers a comprehensive list of SEO services for companies that fall anywhere between small businesses to Fortune 1000 companies. The company was recently named SEO Agency of the Year by Search Engine Land.
The SEO services provider offers link building, local SEO, commerce SEO, SEO auditing, social media SEO, and franchise SEO services.
Distilled, a London-based online marketing agency specializes in all things SEO. It offers a scientific approach to SEO with its Optimization Delivery Network (ODN). ODN allows you, the business owner, to make changes to your site and run A/B tests.
Specifically, they offer consulting services for organic search, video search, and mobile search to keep up with marketing trends.
Boostability offers customized SEO services to meet your business’s needs. Whether a small business owner, reseller, partner, broadcaster, Boostability offers a free consultation to discuss its SEO services with you. It also offers link building, website content creation, mobile web design, and social media optimization services. It doesn’t matter if you’re looking for global or local SEO services, Boostability provides.
Get the SEO Services You Need Today
Be honest with yourself about the issues you’ve been having with your content marketing strategy. Then decide on your SEO service provider.
Ready to make the call to your professional SEO services provider? Lastly, if it’s technical or content related, make a list of the areas you need to work on and call.
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