In the age of technology, digital marketing has taken precedence over more traditional marketing methods. Let’s face it; everything has moved to the internet, email, social media and search engines such as Google. It is essential to understand that digital marketing, SEO marketing, and other digital tools and services are vital when trying to increase your online presence.
What is SEO? Search Engine Optimization Explained
In the world of digital marketing, SEO marketing is a vital part of the overall picture. SEM marketing is the umbrella term for the process to help increase your site’s visibility, whether it is organically or through paid means such as pay per click advertising. SEO marketing, however, falls under the umbrella term, and we’ll look at the difference between the two shortly.
Before talking about why you need SEO Marketing, we need to understand search engine optimization (SEO).
In short, search engine optimization is the process of growing your site’s visibility organically (as in non-paid) amongst search engine results. While many believe that SEO is merely using hot keywords in their posts, it is so much more.
SEO encompasses everything from content creation to building links, making your website user-friendly to both consumers and search engines, and creating your site’s overall unique value amongst all those on the internet.
SEO VS SEM
When reaching search engine optimization, we noticed that many marketers seem to use SEO interchangeably with another term: search engine marketing(SEM). While the two words may sound similar to some, it is vital to note that they are two completely different things.
Search engine marketing refers to what you do to earn a placement in search results. Another way to look at SEM is to view it as a paid search listing that gets viewers to your site using pay per click advertising(PPC).
Where people confuse SEO and SEM is the fact that they are both umbrellaed under the term Search Marketing. Search marketing is the collective process to help increase your site’s visibility in search engines.
17 Reasons SEO Marketing Is Key
SEO Marketing Is vital when it comes to establishing yourself and your business online. This Requires you to not only stay educated on the ever-changing trends but to stay consistent with your optimization process.
Now, we understand that this task can seem rather daunting. The good news is, there are countless SEO services and SEO tools available to users. These services and tools can come in at the price of free, though many will coast a fee of some sort, so be sure to do your research.
SEO Marketing is vital, okay, but why? We know that it helps to drive in traffic, but what else can it do for a business owner?
There are any number of reasons as to why you should implement SEO marketing into your marketing plan for this year, and we’ve shared out top 17 picks with you below.
1. People are Looking for Your Product
Probably the most logical reason to invest in SEO and SEM is that there are people out there searching for your product or service. However, there are also others out there trying to sell those same services or products.
When investing in SEO marketing, that’s helping give you a leg up above those who have no idea what SEO or SEM is. Those who implement SEO marketing correctly have the advantage of being ranked much higher on search engines over the rest.
2. Search Engine Optimization Draws in Quality Traffic
Search engine optimization is considered an inbound marketing strategy, one that allows consumers to find you instead of you hunting them down. Instead of searching for and often annoying potential consumers, SEO enables them to find you through the helpful resources you’ve put out there and made easily accessible to them.
In many cases, consumers find these methods more satisfying because they were able to do their own informed research, which leads them to you or your service.
3. SEO Increases Both Leads & Sales
Because the consumer is more likely to come to you on their own term, SEO also results in more genuine leads and sales in the long run. A recent HubSpot “State of Inbound” report stated that 59% of marketers indicated that SEO practices helped to provide some of the highest quality leads for their sales teams.
4. Helps Build Credibility
Since the consumer has found their way to you, chances are they have done their research and have landed on your page feeling as if you are a possible solution to whatever their pain point is.
Because Google and other search engines reward those practicing SEO properly, you’ll be put higher up on the rankings. This Means that the chances of you showing up on the first page of search results is much higher, leading consumers to believe you’re more credible than those on the second and third pages.
Here’s the thing, almost anyone can use SEO practices to get noticed, but it comes down to the quality of the content. If you are merely using black hat SEO to trick the algorithms to reward you in the short term, you won’t be rewarded in the long run.
Credibility comes from quality content paired with proper SEO marketing practices.
5. SEO Also Helps Build Trust Between You and Your Consumers
Better yet, with credibility comes trust.
Once a consumer had decided that you know what you are talking about, they will begin to trust you, what you have to say, and hold you in higher regards in your given niche.
6. SEO Converts to Measurable Figures
When practicing proper SEO marketing, you’ll begin to see that you have more measurable figures that you can monitor. You’ll be able to track not only social media followings, page views, and your sales, but you’ll start being able to measure the change in your overall website rankings and changes in your organic and non-organic traffic.
For those just starting, these figures may seem trivial, but you’ll soon find out that these are the numbers you want to focus on if you’re going to see long-term success.
7. SEO Integrates All Your Online Marketing Activities
SEO, in a nutshell, is online marketing. All your online activities in some way contribute to your overall SEO rankings. That includes your website, its design, content creation and sharing and even your social media marketing through ads and sponsored posts.
8. SEO Marketing is More Affordable Than You Think
When people first start their online presence, one of the last things they want to do is spend more money on different SEO tools and services.
Here’s the thing: in many cases SEO tools can be as cheap as free.
When it comes down to paying for SEO services, prices can and will range depending on what you are looking for. Traditionally, most find that a set monthly retainer is the most cost-effective method. In this case, you’d pay a fixed amount each month for an agreed-on set of services.
9. It’s Also One of The Best Marketing Investment Businesses Can Make
While established businesses may find investing in SEO services as a business must-have, it can be difficult for someone new to justify the expense.
On average, monthly retainers can cost anywhere from $700 to $5,000. Numbers like this can be shocking, but the truth is, most business owners see a return on this investment once they start seeing consistent leads coming in and sales happening.
10 SEO Has Gone Mobile
Sure, thousands of individuals do the research online from the comfort of their home. However, did you know that nearly half those using the internet are doing their research from mobile devices? Part of your SEO marketing now includes making sure your website is mobile-friendly.
This Means that by taking this step in advanced, you are going to be that much farther ahead of the competition because search engines will begin favoring your mobile site over others who aren’t practicing proper SEO.
11. SEO Sets You Up for Voice Search Optimization
Going mobile also means that you’ll want to make sure your website is set up for voice search optimization.
Voice recognition is quickly becoming the norm with those using their mobile devices for online research. It’s much easier for people to hey “hey Google,” and research something as verse to them selecting the app and typing in their request.
Adding common consumer questions with popular voice searched keywords is one way to start optimizing your content for voice search.
Therefore, content creation is vital! You want to make sure you are addressing those pain points! Whether It’s Via text, on the computer or a mobile device, and now even through voice search.
12. Looking to Add to Your Team? SEO Can Help with That Too
Proper SEO marketing not only helps your consumers find you but also potential new associates.
Looking to add to your business team? Creating calls to actions on social media and in a blog with proper SEO practices will help you get noticed amongst those looking for work in the market you are serving.
13. It Also Helps Make Your Site More User-Friendly
Proper SEO also helps make your site easier to navigate. Consumers will be able to search for the solution to their main point or the product they want, and because you’ve created a proper SEO marketing campaign, your site will be set up with the customer in mind.
14. Believe It or Not, It Can Help Improve the Safety & Security of Your Site
Optimizing your website for search engines means you must make sure your website is safe and secure. Running a site with outdated software is more likely to be attacked by SEO spam.
If you don’t follow the steps to securing your site, search engines will punish you and drop your ranking. If you need help securing your site, there are plenty of online tools and services that can help guide you!
15. You’ll See Increases in Your Social Media Followers
If you don’t already, you’ll want to make sure that your website has social media icons that lead consumers to your pages. These helped in building your credibility. The better optimized your site is, the more likely visitors will check you and your social links out.
16. SEO Marketing Can Help You Break into Markets You Didn’t Originally Plan On
Once you’ve gotten the hang of SEO for content creation, you’ll start to notice that you can branch out more and more.
When you go into a search engine to begin your keyword research, you’ll notice that as you type in certain words, other words automatically appear. As you continue to research new topics, you’ll begin to see that you can branch out into different markets and niches than you may have originally planned.
17. Adds More Value to Your Business
Between credibility, trust, safety, and valuable content, your business will start gaining more value automatically.
The more you invest in your SEO marketing plan, the more rewards you’ll reap.
SEO Marketing is Worth the Time & Effort
If you are looking to continue growing your online presence, then investing your time, and possibly finances in quality SEO marketing is a must.
While the 17 reasons we’ve listed above may seem like plenty, there are quite literally hundreds of reasons why you should make SEO marketing priority.
Do you currently utilize SEO marketing for your business?
Share with us in the comments below!