Without keywords, you would truly have no way to fully optimize your website and blog content. Having a clear understanding of the importance of keyword rankings is vital for your online presence to succeed.
We are going to assist you in doing top notch keyword research to find the best options for your site’s search engine optimization.
How to Find and Choose the Best SEO Keywords
First, let’s talk about how you go about finding the best SEO keywords, and how you choose what you use in your content and web pages.
The simplest way to describe keyword research is the act of monitoring a large array of keywords that closely describe your company and/or product. When you monitor these keywords, you will be able to see which ones are going to be the most useful to your search engine optimization.
Once you know which keywords are ideal for your content, you can implement them in your pages and blog posts that aren’t ranking as well.
This also lets you find new trending keywords that are relevant to your business, ones you may not have thought of previously. When you keep an eye on them, you can begin using keywords that are just beginning to grow in their popularity. If you do this right, you can actively boost your SEO and possibly move your website to a better page of Google results.
So how do you do this?
There are many incredible free SEO tools that allow you to find the keyword statistics you need in less time, which gives you more time to analyze and optimize your content and site.
Let’s take a look at some of the best SEO keyword trackers on the market today.
The Top 6 SEO Keyword Trackers
These are our 6 top choices for both free SEO tools and the best paid keyword trackers as well. Depending on your own preference and what you are looking for, you may want to try out a few different options to see which SEO keyword tracker works the best for you.
1. SEO Profiler
The first option on our list is SEO Profiler. This tool is very, very easy to use and it integrates Google Analytics into its program.
SEO Profiler keeps constant tabs on your big competitors and the keywords they are using to rank so well. Once you have that information, you can integrate them into your own web pages and blog posts – then you can monitor how well you do in comparison.
This program will also notify you of additional SEO keyword opportunities. It will provide you with keywords that aren’t necessarily ranking at the number one spot, but could have the potential to do so if you use them correctly.
Knowing all of your possible keyword opportunities can give you a leg up on your competition, because you will have the chance to ride the increasing popularity of a keyword. Once your site begins to have a better ranking, those lesser known keywords will make all the difference.
2. DYNO Mapper
Next up we have DYNO Mapper.
This awesome tool is the only one on our list that is both an SEO keyword tracker and a visual sitemap generator in one.
Once you have created a sitemap of your website, the keyword tracker in DYNO Mapper will automatically pull any keywords out that were used in the meta of your site. You also have the option of tracking keyword phrases individually by location or search engine.
You are given access to Google Analytics, content inventory, audits, information on internal links, and accessibility testing all in one place. On top of that, you can single out your pages with the highest ranking, which is crucial for future posts and editing your current content, and also for revamping your site altogether.
Being able to closely monitor your competitors is a great aspect to this SEO keyword tracker. You are able to easily keep up with current trends and keywords, and potentially beat them in rankings because of your insight.
If you are someone who might constantly forget to check your site’s performance regularly, DYNO Mapper is really good about sending you notifications to keep you updated. It will provide you with daily keyword rankings, sitemap comments, and either weekly or monthly content monitoring.
This is a tool you have to pay for either month by month or annually. Plans start at $40 a month, which gives you access to 1,000 keyword phrases and unlimited domains that are tracked daily per location and device.
No matter what package you choose, it always allows for unlimited users. It simply differs in the number of keywords, pages, and sites you can monitor.
If you are not sure if you want to pay for a full plan, you can get a 14-day free trial to test our their services.
3. Google Keyword Planner
The Google Keyword Planner is another great option for a SEO keyword tracker.
This particular program originally launched as the Google Keyword Tool and Traffic Estimator. It is ideal for allowing you to research trends and keyword rankings.
For content that you are still actively working on, you can use the Google Keyword Planner to search for the ideal keywords for your business by plugging in words/phrases related to your site. On top of giving you a suggestion list of good options, it will also provide you with the keyword rankings.
You can also get a report from the free SEO tool on how well certain keywords have performed over time. They do this by providing data on how often each word has been searched.
In addition to helping you plan your site, you can also see how your site ranks against others, as well as how your competitors are doing.
One potential downside to using the Google Keyword Planner is that Bing and Yahoo are not covered in the results. So you could be missing out on a completely accurate reflection of your site ranking.
SEMrush is an immensely popular choice among SEO tools, and is used by many professionals in the industry.
One big difference between this site and some of the other options on our list, is the fact that it won’t differentiate between your website and your competitors. So it’s a little less specific as far as what you can do to improve your site vs. your competitor’s.
If you really need something that lays out the specific differences between your competitor’s websites and your own, you may want to consider an SEO tool like DYNO Mapper or SEO Profiler.
This tool is incredibly easy to use. You use the tool’s search bar to rank a page’s Bing and Google results or a website. Once you have the results, you can compare them to other pages and sites by selecting a keyword.
For more detailed data, you will have to pay around $70 a month for the service.
If you are looking to obtain traffic insights for different websites, SimilarWeb is an excellent option.
All you have to do is type in the URL you are searching for and within a few seconds you have a report on country, global, and category ranking. You also receive a graph with the number of times a site has been visited per week over a six month period.
You can also add competing sites that you want SimilarWeb to track, and the tool will make additional suggestions for other competitors you should be keeping your eye on.
While this site is not strictly focusing on keyword ranking, you are going to get a good idea of how well your site is doing in regards to traffic. This is perfect for supplementing any SEO keyword tracker.
You will also get a good indication of how many views your website has gotten from searches, social media ads, and referrals.
Their basic account will cost you $99 per month, the advanced account is $599 per month, and both of these options will also give you a free trial. However, the enterprise account is $2999 a month, and does not offer a free trial.
Next up we have WooRank.
This tool’s dashboard offers you technical information on your website, and also allows you to add competitor’s URLS to see how you rank against them.
One aspect we really like about this SEO tool is their review and rating function. It will give you your website’s current SEO rating, and will provide you with positive feedback for good aspects, and then highlight what you should consider changing. This is also continuous – as you review your site over time it will compare your rating with previous ones.
WooRank will automatically pick up on keywords you have most likely used previously, and make suggestions for ones that may be missing. If previous keywords don’t show up automatically, you can add them manually as well.
If you want to test out the service before paying for it, you can get a 7-day free trial first. After that you can either pay for the Pro Plan (which is limited to one project and costs $49 a month), or the Premium Plan which is $149 a month.
Using Keyword Rankings for On-Page SEO
Once you have the proper tools in place, using keyword rankings for search engine optimization is simple and easy.
Over everything else, you need to remember to focus on quality and relevance for your SEO keywords. It needs to be as specific as possible to your business and content, and it needs to be a high-quality keyword ranking.
With the tips and tools we have offered you, you have the opportunity to use search engine optimization to take your website to the next level.
Which tool for SEO keywords are you the most interested in trying out for your business? Why?
Share with us in the comments below!